Kneppelhout will provide speakers for Webwinkel Vakdagen

The annual Webwinkel Vakdagen will take place on the 18th and 19th of January, 2017 in the Jaarbeurs Utrecht. Webwinkel Vakdagen, Dutch for E-Commerce Professionals Event, is the most important fair for the e-commerce industry in the Benelux.

After a successful lecture last year, Ady van Nieuwenhuizen and Robert Span will give a lecture on the reformed EU data protection legislation on thursday January 19th, 2017. The current Dutch legislation on data protection will be replaced by a general, European data protection law by May 25th, 2018. During this lecture, consequences of this new legislation will be mentioned, as well the current measures companies need to take to prepare for the new law. Also current, existing legislation will be mentioned, such as legislation on data breaches.

Click here to read more about the lecture and to sign up (in Dutch).


In January 2012, the European Commission proposed a reform on the data protection directive from 1995. The current, outdated legislation does not comply with the current economic and social environment from the 21st century. Think about it, at the time the current directive was implemented, less than 1% of the European population had access to internet. Furthermore, the directive from 1995 is implemented differently by every Member State, leading to unnecessary bureaucracy and additional paperwork. The directive was issued in May 2016. Companies are expected to modify their businesses in line with the directive by May 25th, 2018.

Several elements from the directive include standardized rules on data protection, data breaches, responsibilities and liabilities. Also data processed outside of the European Union will become subject of the new directive. The new directive should also enhance the establishment of the Digital Single Market Strategy.